Country singer/songwriter Patrick Gibson contacted MP Media to create a custom lyric video for his latest single 'If I Can You Can'. Read more to find out how we planned, designed and launched the video.
In the initial planning stage we discussed Patrick's goals for the video, allowing us to best represent his vision and bring the song to life. His goal was to create a video with a classic Americana feel that would appeal to a younger audience.
We used advanced animation and video compositing techniques to create a professional end product. Various film grain effects and lens flare transitions pay homage to an old time film feel. All of the background video was sourced from our vast stock footage library, allowing us to create the exact look our client wanted. The video below shows a time-lapse of formatting and animating the typography of one verse.
The official lyric video was launched on YouTube alongside the song's launch on Apple Music and Spotify.